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NEOL. Making of the Hero
NEOL develops CuGlide™, a copper-based lubricant technology that reduces wear between metal parts.
I recently designed their website. The hero was the hardest part: two gears in contact, with a thin copper film where they meet. That's why I built it in 3D instead of generating it: AI video can't give that level of control and precision.
From the first draft to the live site.
cool design
Building the gears in 3D so the copper film sits exactly where they touch is the right call, that contact point is the whole product. Is the film a shader in the Blender render or a glow you comped in After Effects?
Addictive broo
Sleek work!
That's stunning great job yaroslav🔥🔥🔥
Awesome work!
Great work🔥👏👏
The presentation is insane, but the execution is too good also
Brilliant work! 🌈
Great work👍
cool
I love this very much
Nice!
The copper contact point is the whole product story. Building the gears in 3D instead of generating them was the right call. Great work!
Love the attention to detail! Sometimes, getting the small things right makes the biggest difference, whether in design or in accounting. 👏
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Really nice one, Max!
AI Mental Wellness Platform UI/UX Design
Designed a modern and intuitive AI-powered mental wellness website focused on emotional well-being and personalized digital experiences.
The platform features an AI therapist, mood tracking, meditation, sleep improvement, wellness plans, and data-driven insights. A calming blue color palette, immersive visuals, clean layouts, and thoughtful UI elements create a seamless and engaging user experience.
mentalhealthwebsitedesignartificialintelligenceAI VIsual DesignerResponsive DesignWeb DesignClaudeFigma
love how calm the mood tracking and meditation screens feel in this wellness design
What happens when one website has to talk to two different people?
A client of ours teaches two audiences at once: expecting mothers who want a calm pregnancy, and women who want to become doulas. One brand, one site, two very different reasons to visit.
The usual fix is a hero that speaks to "everyone" and lands with no one. We designed it as a fork in the road instead:
1. Two doors in the hero. "I'm pregnant" and "I'm training to be a doula", side by side, equal weight. The visitor picks a path in one click, and the headline above them stays about the shared value.
2. One voice, two tones. The mothers' path is softer: fewer words, more room, gentle photos. The doula path is more structured: modules, certification, dates. Same fonts, same colors, different rhythm.
One proof section, split in two. Testimonials from mothers on the left, from doulas on the right. Each visitor sees people like them before the price.
Writing for everyone is writing for no one. Give each reader a door.
Have you ever designed a page for two audiences at once? How did you split it?
Love that purple hero with the two cards right up top.
