Visual research is my favorite phase of a new project.
I fill a Figma board with a ton of references without following any strict logic, letting instinct guide me.
Once I have this, I start writing all over it: ideas, details I like, testing connections, grouping styles, sampling colors, etc. This is where the first concrete ideas start to take shape.
Maybe I should be more organized, but it’s like I need this initial chaos. At least in this phase, no rules.
Forest green and mustard with the two bakers in flat illustration is a warm, confident pairing, and the cards read clearly. Contrarian take: the illustrated pair is the strongest asset here, stronger than the wordmark. If I owned BakedWell, I would put those two on the bag and the window and let the logo go smaller.