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LuxoWalk | Fashion Brand Identity and Full Social Presence
uxo Walk is a fashion brand built from the ground up — from brand strategy and visual identity through to a complete Shopify store and full social media presence across five platforms.
The project started with defining the brand's positioning in the fashion market premium but accessible, confident but approachable. The visual identity was designed to work seamlessly across garments, packaging, digital storefronts, and social media.
Deliverables included the complete logo system with primary and secondary marks, brand color palette, typography system, brand style guide, Shopify store design and setup, and branded profile and content templates for Instagram, Facebook, Pinterest, YouTube, and TikTok.
This is the most complete fashion brand project in the Uzair Visuals portfolio a full zero-to-launch system for a clothing brand entering the market.
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