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A logo that only works in color isn't a logo. It's a poster.
Test it in plain white on a bad background before you fall in love with it.
You are right. If a logo doesn't work well in black and white, it has a problem then
This belongs on every design school wall. A logo that dies in single color is a costume, not an identity. The plain white on a bad background test has saved me from so many gradients I was briefly in love with.
Always crucial.
Absolutely. The logo should work before the color does the heavy lifting.
The 4 are best in deep background.
I will try it out
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Which WANDER logo would you choose?
A travel brand doesn’t just need a logo —
it needs a visual identity that makes you want to explore.Â
So I explored 2 different directions for the same brand
Bold & Minimal
Vote in the poll.Â
And Tell me what made you choose it in the comments.Â
#LogoDesign #BrandIdentity #GraphicDesign #LogoInspiration #VisualIdentity
11 voted
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Minimal for me. The W drawn as a winding mountain path is doing double duty, letterform and route in one, exactly what a travel brand wants. Bold is clean but the swoosh W tells a little story before you read a single word.
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the yellow s on the maroon badge pops. was the middle letter always green?
