How do you turn a sense into a symbol?

Sensorium is a luxury wellness brand from Dubai built around the connection between the senses, the body and emotional wellbeing.

For this project, I created a visual language around the five senses, with a unique symbol for each one. Each symbol is built within the same circular structure, giving the elements shared proportions and a cohesive relationship, while keeping enough movement to work across different scales, textures and applications.

How important is visual cohesion to you when building or evaluating a brand system, and how do you approach it?

This is a beautiful way to turn an abstract sense into a system—the shared geometry makes the five symbols feel related without flattening their individual character. The balance between repetition and movement should give the identity a lot of range across touchpoints.

So proud to finally share this one 🎨

Drawing America was one of our biggest Kajabi projects – a 4+ month rebuild and migration of an entire art education platform from WordPress to Kajabi.

We started with the sitemap and platform structure, created a visual guide, designed the experience in Figma, and then moved into custom Kajabi development.

One of the most interesting challenges was building a custom filtering system for 50+ courses across recorded, live online, and in-person formats. On top of the website, we also worked on course migration, Kajabi offers, events, community, automations, and migrating 9,000+ student contacts.

Definitely one of those projects where Kajabi became much more than a course platform 🙌

Check out the full project👇

Very impressive. I’d love to help out if you need help with AI automation or an extra dev support in the future