New case study is live. Kallay Studios is a visual media company specializing in architecture, real estate, and commercial projects. The original brief called for a well-structured grid system to convey professionalism and a design-oriented approach. Inspired by the grid overlays commonly seen in video cameras, this element became central to the design system and is consistently showcased across various applications to reinforce the brand concept. A more in-depth description can be found in the project case study. Long story short, I had a blast developing this visual system and seeing how the concept blended well with the overall identity.

The camera grid concept works well.

A Friday pick from the archives. I made this for Whale a few months ago, and it’s still close to my heart. The task was to explain a product with several features without making viewers work to understand it. I kept the structure simple: the problem, the main solution, then the extras. First, scattered company knowledge and the same questions being asked repeatedly. Then, how Whale puts answers inside the tools teams already use. Recording processes and training quizzes come later, once the main value is clear. That order matters. Viewers should understand why they need the product before learning everything it can do. I took the same approach with the animation: calm transitions, focused UI, and time to follow each action. Still proud of this one. Not because I squeezed everything in, but because I gave the important parts enough room.

Smart to hold the quizzes and recordings until the main value lands. Most explainers cram every feature into the opening seconds.