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A workflow that takes a basic brief and intentionally breaks it into abstract, high-fashion, experimental visual systems.
anti-corporate design
controlled chaos
brutalism + editorial + generative aesthetics
This is awesome!
👍 thanks
So cool
Such a great use case!
nice work!! can you share your workflows link here? instructions for external sharing are in the guidelines :)
I approached the project through a four-stage framework designed to challenge and redefine the brand's identity:
Brand Deconstruction: Stripping the brand down to its core essence to understand its fundamental DNA.
Concept Distortion: Intentionally warping traditional ideas to...
ON FIRE, I LOVE IT!
creative work
thanks 👍
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Just launched a recent brand identity project that I successfully completed for CTRL+SHIFT.
Ctrl+Shift is a brand identity project crafted for a forward-thinking platform operating at the intersection of creative technology, culture, and media. Through events, talks, content, and community, the brand brings together artists, builders, and technologists to explore creative intelligence, generative storytelling, and coding as cultural expression.
Editorial and confident, the identity is unapologetically creative-first—slightly irreverent, opinionated, and culture-forward. Designed to feel like a living platform rather than a campaign, the visual language leverages glyph dithering, color halftones, 3D ASCII graphics, and surreal soft sci-fi imagery. Anchored by a pitch-black foundation with vibrant color tints as accents, the system creates a bold yet sophisticated presence for a community built around curiosity, craft, and future-facing creativity.
You can see full project presentation here.
Feel free to like, comment and follow, kindly appreciated.
This identity for CTRL+SHIFT is a masterclass in high-end positioning. Using 3D ASCII and glyph dithering creates that "editorial and confident" feel that moves far beyond basic decoration.
It’s a perfect example of using strategic clarity to build a living platform rather than...
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looks great, top class work.
amazing work
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