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A workflow that takes a basic brief and intentionally breaks it into abstract, high-fashion, experimental visual systems.
anti-corporate design
controlled chaos
brutalism + editorial + generative aesthetics
nice work!! can you share your workflows link here? instructions for external sharing are in the guidelines :)
I approached the project through a four-stage framework designed to challenge and redefine the brand's identity:
Brand Deconstruction: Stripping the brand down to its core essence to understand its fundamental DNA.
Concept Distortion: Intentionally warping traditional ideas to...
This is awesome!
So cool
Such a great use case!
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