Crafting the Visual Identity for Elichi Coffee | Case Study

For Elichi, the goal was to build a brand identity that captures the ritual of craft coffee. The visual direction balances modern simplicity with a warm, sensory feel—creating a clean yet inviting identity across every touchpoint.

Design Highlights:

Custom Typography: Paired clean, modern letterforms with subtle editorial accents to establish an elevated, boutique feel.

Packaging & Collateral: Used generous white space and structured layout grids so the physical packaging feels premium in hand.

Palette & Materials: Blended deep, roasted tones with soft, muted neutrals to reflect the warmth of the space and the richness of the brew.

I’d love to get your feedback on this direction:

How does the balance between modern typography and warm tones feel to you?

Does the packaging strike the right balance between minimal and welcoming?

Cool work 🙌

Model rendering and branding done for Saafer's smart ring (Health tech)