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Oaten- Branding and Packaging Design
A modern oat porridge brand I built around clarity, color, and typographic confidence.
Three flavors.
One cohesive system.
Editorial, everyday, elevated.
Love the grid consistency here very clean execution.
Thank you Madi!
I like the tonal variations between flavors but still clearly part of the same family - its beautifully done 💯
Thank you very much Anush!
Excellent work 😍
Thank you Kashif!
Killed it 🔥
Thank you Henry!
Great packaging design Virginia!
Thank you Dhaval!
Really appreciate how you present this design!
Thank you so much for your feedback Eashin!
Creative work
Great work
Thank you!
Very nice mockups and design! The palette truly matches the product!
Thank you I truly appreciate it Anita!
Can you will guide me, I'm new at Contra.
good work
love this!!
Thanks Aliza!
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Really nice restraint here. The gradient system feels expressive without overpowering the typography — hard balance to get right.
I’ve been testing AI tools to generate packaging concepts.
Here’s my honest take: AI is powerful, but only if you are clear.
If your prompt is vague, the result is generic. If your style direction isn’t defined, it defaults to whatever the model thinks is “good design.” Which usually means safe and trend-driven.
The better results came when I had the opportunity to art direct it or design a draft reference that I could use to guide the results.
And typography? Still hard, nailing intentional type systems is another story.
Are you using AI… or is AI designing for you?
Curious. do you usually sketch a rough type system first before prompting? Typography still feels like the real battleground.
Complete branding for Pastelería Malú, a visual identity project developed to convey the artisanal, warm, and delicious essence of a local bakery in Buenos Aires. The design encompasses the creation of a coherent visual system that includes a logo, color palette, typography, and graphic applications designed to create a recognizable and memorable image.
Nice work!
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