DeskSentry Brand Design Process: From Sketches to Final BoardDeskSentry Brand Design Process: From Sketches to Final Board
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From rough sketches to refined details to the final brand board, here is a little look into the process of bringing DeskSentry to life.
Artur's avatar
Seeing a whole page of circular marks next to the final board makes the logic visible. Was it clear early which shape family would carry the name, or did that only click once you started pairing the sketches with the wordmark?
Navera's avatar
Well, I wouldn’t say that it was the clear choice since the beginning , but yes, after going through the brief again and talking to the client regarding the possibilities, it was something I had in the back of my mind while I was sketching things out. I think that is what led to too many circular designs.
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