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Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Patch Bakery Brand Identity Design
Patch is a warm, artisanal bakery brand built around one simple feeling: "A little warmth, freshly baked." Every detail is designed to make everyday moments feel special.
I developed Patch's brand identity — including logo, hand-illustrated iconography, typography, and color palette — combining a soft sage color scheme with detailed vintage-style bread illustrations to reflect the brand's handcrafted, cozy character.
The goal was to create a visual identity that feels nostalgic and inviting, communicating warmth and quality in every element — from the custom logotype to the intricate line-art details.
Art Director
Ussama Ahmed
Sage instead of the usual warm terracotta/brown is the choice that keeps this from reading as generic rustic-bakery — the hand-drawn bread line art carries the handcrafted feel while the palette stays contemporary.
Choosing between these two brand identity concepts is genuinely tough! Option 1 brings a bold, 3D metallic presence, while Option 2 offers a refined, luxury monogram feel.
If you appreciate the work, please give this post a like/upvote and vote for your favorite option below!
SPECIAL OFFER:
I am offering a 100% FREE custom logo design for anyone who needs a visual identity for their brand in exchange for an honest review on my profile!
How to get yours:
Upvote and vote for your favorite design above.
Send me a direct message with your brand name and vision.
Let's collaborate and bring your brand to life!
3 voted
38%
5 voted
62%
8 votes
Closed
Luxury gold is so good tbh
Things founders buy instead of positioning, ranked by how expensive the lesson gets:
1/ A $150 logo. Lesson price: $150 and three weeks. You bought a signature for a letter nobody wrote.