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Things founders buy instead of positioning, ranked by how expensive the lesson gets:
1/ A $150 logo. Lesson price: $150 and three weeks. You bought a signature for a letter nobody wrote.
2/ A $79 template. Lesson price: invisible. You now match the forty other companies that bought it, and matching is the one thing you couldn't afford.
3/ A $5K strategy deck. Lesson price: a quarter. 90 beautiful pages, zero shipped surfaces. Strategy you can't see on the homepage is an opinion.
4/ The actual product: one sentence every surface obeys
Cost: one uncomfortable afternoon with the cheapest item on this list being last one anyone buys.
👍 🙌
The most expensive mistake is often investing in execution before direction.
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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