Astra Z
Brand Design | Graphic Design | Can't do paid projects yet.
So I have started a new concept brand, It's called Sokrahtikey Aplohtita.
Sokrahtikey Aplohtita is a kitchen minimalistic tech brand, it's brand identity has a lot of simplicity philosophy, basically the name translates to Socratic simplicity in Greek, which is written in simplified Greek script as "Σωκρατικη απλοτητα", transliterated to "sokratiki aplohtita", I purposefully changed the way of spelling the name name after making a lot of linguistic diagrams in my notebook (which i will be taking a picture of and put in behind the scenes work), I changed it's because of a lot of pronunciation softening reasons, and to add some metaphors which I will also give the diagrams of in the behind-the-scenes notebook pages, and until now, I made the primary and secondary logo.
The primary logo (left): has only Sokrahtikey, and it is a text only logo for more simplicity to follow the simple philosophy of this concept kitchen tech brand, the y loops back just before the k to make the word key underlined and to act as the 'key' back to sokrahti (as the Socratic key).
The secondary logo (right): I made a similar Sokrahtikey but with aplohtita attached to the y instead, where the y attaches and makes a line above aplohtita (the word meaning simplicity) to communicate "the key to simplicity is control, and we have that key" and "you will get Socratic simplicity through our brand, our brand is the key to Socratic simplicity" where 'key' is the only thing standing between Socratic and Simplicity , I also conveyed the identity of this brand into a lot of quotes like this, which will also be shown in the behind-the-scenes.
I will give more typography details when I post the brand's full identity, of course, it's still a work in progress.
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Mahaasin synthetics Advertisement.
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Mahaasin Synthetics Brand "image" Identity
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I finished the 1949-founded Mahaasin synthetics LLC concept fictional brand identity.
I can say for sure, I wasn't able to remake all the ways they made the brand "image" identity back in 1949, especially with the mockups, and since mockups didn't exist, they called it comprehensive layouts, they either drew them by hand using ink, or they used cardboard, although I was able to copy that cardboard effect with typography, the full document is 7 pages, I cannot put the full version here as the contra post limit is 4 pages, so I will put the first 4 pages here as the short version, and make the full 7 pages one a case study.
You would notice a few problems with this design, it kind of looks modern, I made it mix modernity with how brands were like back then, as it isn't fully possible to fully copy their style.
Still, it was very fun to research deep into archives, and see how late 1940s brands were generally like, and how quality was affected by ink shortages, at first I was planning to make it using the aesthetic we invented about the past, which is mostly the noise effect and other nostalgic effects, but then I decided "Why not research and go deep into archives to see the reality" one of the most interesting things I noticed in those 1940s brands is how the color palette changed from navy and olive mostly in the early 1940s, and went towards mint green and colors that symbolized peace and luxury.
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