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Some logos try to explain everything.
The ones people remember usually don't.
This is Capivest.
When I started sketching this logo, I wasn't thinking about charts, coins, or the usual finance clichés. I wanted to create a mark that communicated progress without being literal.
So I built the identity around one simple idea:
A bold C, broken into clean geometric forms, with a subtle forward arrow woven into the shape.
To me, that's what investing is. It's rarely about one dramatic leap. It's about small, consistent decisions that compound into meaningful growth over time.
That's why I love logo design.
The best logos don't tell the whole story, they spark curiosity, communicate an idea, and stay in people's minds long before they read the brand name.
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Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Portugal's FA shipped a new logo mid world cup.
by the end of the week: it will never appear on the shirt. institutional use only. players keep the old crest.
an identity is proven by the surfaces it's allowed on. exempt the highest-stakes one and you've admitted the brand can't carry you.
b2b runs the same retreat quietly. new site ships, sales keeps the old deck "until the quarter closes," product waits for the redesign. two brands in market, and the old one owns every surface where money changes hands.
That line about the sales team quietly keeping the old deck 'until the quarter closes' is such a brilliant, overlooked observation. It’s so true—we often talk about branding at a high level, but the real test is always in those small, practical corners where revenue actually...
How do you design a brand that represents growth… without relying on the usual leaf or tree icon? 🌱🤔
That's the creative challenge I explored with Growspire.
Growth is often visualized through plants, but I wanted this identity to feel more strategic, modern, and future-focused rather than predictable. Instead of following common symbols, I focused on upward movement, clean geometry, balanced proportions, and a minimal mark that communicates ambition, progress, and momentum.
Every curve and angle was carefully refined to create a logo that feels timeless, scalable, and instantly recognizable across digital and print applications.
This is more than just a logo—it's the foundation of a brand built to inspire confidence, innovation, and long-term growth.
I'd love to hear your thoughts... If you had to communicate growth without using a leaf, what symbol or concept would you start with? 💬🌿
Amazing design! It looks modern and timeless
How do you capture the essence of a brand and communicate it visually?
Prenatal care nutrition tends to either fall into an overly clinical or overly childish direction, and both felt unaligned to Root & Cradle, which is a functional nutrition collective for pregnant women.
Their approach is root-cause focused and more holistic than typical prenatal nutritionists. To make them stand out we hone into this strength and express it through their visual identity, through earthy tones, cozy textures and approachable typography.
For this project I used Illustrator to create the logo, pair the colors and fonts, and Flora to create the logomark and imagery that would bring life to the brand.
How do you make sure your brands feel unique while staying true to the industry they're in?
Very kind! 💛
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