Meghanath L
Brand Identity | Logos | Brand Guidelines | Art Director
Most logos start with a mood board. Mine starts with a story.
I’m a narrative brand designer. I build brand identities out of a business’s real story: the experiences, turning points and moments that shaped it. That’s what makes the result unique and hard to copy.
To show how it works, I made an anime-style short film.
The story: a young runner, Ren, trains alone after his older brother falls short of their shared dream. He promises to finish the race for both of them.
The logo: two curved stripes on his shoes. Two paths, one finish line. That’s SCOREDAY.
What I did: wrote the story, developed the logo concept, directed the visuals (AI-generated, guided by me) and edited the film.
What it shows: a brand that comes from something real is easier to remember, easier to explain, and harder to imitate.
If you’re a founder or creator building a brand, I’d love to hear your story. What’s the moment your business started?
#BrandIdentity #BrandStrategy #Storytelling #LogoDesign #Branding
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I didn't start this logo with a sketch. I started with a story.
Every business has something that makes it different. A defining moment, a personal experience, or a value that deserves to be remembered.
My process was to find that meaning and translate it into a logo that feels simple, distinctive, and timeless.
This animation shows how the story became the identity, from the original idea to the final mark.
That's what narrative brand identity design means to me: turning the meaning behind a business into something people can see.
I'm a narrative brand identity designer, working with businesses that want more than a logo.
Have a story worth building a brand around? Let's work together.
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My Logo Design Process. How did I extracted a unique, timeless , minimal logo from the client's personal/business story for their brand.
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Nova Social Media concept posts!
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