Most logos start with a

Most logos start with a mood board. Mine starts with a story.

I’m a narrative brand designer. I build brand identities out of a business’s real story: the experiences, turning points and moments that shaped it. That’s what makes the result unique and hard to copy.

To show how it works, I made an anime-style short film.

The story: a young runner, Ren, trains alone after his older brother falls short of their shared dream. He promises to finish the race for both of them.

The logo: two curved stripes on his shoes. Two paths, one finish line. That’s SCOREDAY.

What I did: wrote the story, developed the logo concept, directed the visuals (AI-generated, guided by me) and edited the film.

What it shows: a brand that comes from something real is easier to remember, easier to explain, and harder to imitate.

If you’re a founder or creator building a brand, I’d love to hear your story. What’s the moment your business started?

#BrandIdentity #BrandStrategy #Storytelling #LogoDesign #Branding