I didn't start this logo
Meghanath L
I didn't start this logo with a sketch. I started with a story.
Every business has something that makes it different. A defining moment, a personal experience, or a value that deserves to be remembered.
My process was to find that meaning and translate it into a logo that feels simple, distinctive, and timeless.
This animation shows how the story became the identity, from the original idea to the final mark.
That's what narrative brand identity design means to me: turning the meaning behind a business into something people can see.
I'm a narrative brand identity designer, working with businesses that want more than a logo.
Have a story worth building a brand around? Let's work together.
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Posted Oct 21, 2026
I didn't start this logo with a sketch. I started with a story. Every business has something that makes it different. A defining moment, a personal experienc...
