The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Taste Test
Which vase would you put on the shelf? One is opaque and matte lit: cobalt glazed ceramic twisting to a folded lip, terracotta wall with a recessed blue circle, eucalyptus leaning out and leaf shadow across the plaster.
The other is transparent and lacquered: amber glass looping into two necks on a sage disc, plum walls and a polished floor holding the reflection, one anthurium standing in the taller stem.
One holds the light. The other lets it through. 👇 #brandconcept #productdesign #artdirection
0 voted
0%
3 voted
100%
3 votes
Closed
lumea
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
View all
Related posts
Two logo directions for JLV Beauty Co same gold-and-black palette, same monogram DNA, same three-version system (white, dark, gold). Two completely different personalities.
Concept 01 (Modern Monogram)
The JLV letters interlock inside a soft rectangular frame with clean, geometric strokes. "beauty co" sits beneath in lowercase modern sans-serif. The monogram reads contemporary structured but not stiff. It feels like a brand that launched this year, not one borrowing from the past.
Concept 02 (Heritage Crest)
The JLV letters weave together in ornate serif strokes inside an oval arch with "JLV BEAUTY CO" in wide-tracked uppercase beneath. The monogram reads classical layered, detailed, elegant. It feels like a brand with a legacy, even if it's brand new.
2 voted
40%
3 voted
60%
5 votes
Closed
Both directions hold together beautifully, but they tell very different brand stories—the modern monogram feels crisp while the heritage crest brings more ceremony. Great setup for a meaningful choice.
Dark
Which pack would you grab at the till?
One is cool and precise: brushed steel tin on a blue plinth, a lit circle behind it, white pellets suspended in a slow arc under one hard beam.
The other is loud and playful: translucent pink case shaped like the fruit, lime green set with an arched recess, seeded cubes tumbling around it in flat bright light.
One sells control. The other sells fun. 👇
#brandconcept #packagingdesign #artdirection
11 voted
39%
17 voted
61%
28 votes
Closed
Would have preferred frost having the melts casing