Two logo directions for JLV Beauty Co same gold-and-black palette, same monogram DNA, same three-...Two logo directions for JLV Beauty Co same gold-and-black palette, same monogram DNA, same three-...
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Two logo directions for JLV Beauty Co same gold-and-black palette, same monogram DNA, same three-version system (white, dark, gold). Two completely different personalities.
Concept 01 (Modern Monogram) The JLV letters interlock inside a soft rectangular frame with clean, geometric strokes. "beauty co" sits beneath in lowercase modern sans-serif. The monogram reads contemporary structured but not stiff. It feels like a brand that launched this year, not one borrowing from the past. Concept 02 (Heritage Crest) The JLV letters weave together in ornate serif strokes inside an oval arch with "JLV BEAUTY CO" in wide-tracked uppercase beneath. The monogram reads classical layered, detailed, elegant. It feels like a brand with a legacy, even if it's brand new.

2 voted

40%

Modern Monogram

3 voted

60%

Heritage Crest

5 votes

Closed

Rohan's avatar
Both directions hold together beautifully, but they tell very different brand stories—the modern monogram feels crisp while the heritage crest brings more ceremony. Great setup for a meaningful choice.
Blessing's avatar
I like the modern!
TRUEFRAME logo
the gold and black look so good. which one did they pick?
Dumitru's avatar
Develop your visual taste by looking at great design every day—study strong identities, typography, architecture, fashion and editorial design, compare what feels refined versus generic, and understand why something works rather than simply whether you like it. And don’t post...
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