Design Direction Poll Two color treatments for the Moss logo same geometric icon, same bold wordm...Design Direction Poll Two color treatments for the Moss logo same geometric icon, same bold wordm...
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Design Direction Poll
Two color treatments for the Moss logo same geometric icon, same bold wordmark, same stacked lockup. One decision changes the entire brand temperature.
šŸ–¤ Version 01 All black. The icon and wordmark read as one unified mark no hierarchy between symbol and type. It's serious, versatile, and disappears into any context. Works on light backgrounds, merch, docs, favicons. This version says infrastructure the kind of brand that doesn't need color to be recognized.
🟣 Version 02 Purple icon, black wordmark. The color separates the symbol from the type the icon becomes a standalone asset with its own identity. It's more ownable, more digital-native, and more memorable at a glance. This version says product the kind of brand that wants to be spotted in a feed.

9 voted

56%

Mono Black

7 voted

44%

Purple Mark

16 votes

Closed

TRUEFRAME logo
max
• Sep 8
the purple mark pops. which one did you pick?
Tan's avatar
Purple is so much more dynamic and alive IMO! šŸš€
Timothy's avatar
Since it's the same structure, the industry will be the determinant
Leena's avatar
Purple without any second guess!! šŸ™Œ
Boluwatife's avatar
MONO black got my upgoat
Agadon's avatar
I'm going to go with the black. I just love the simplicity of it. Great work altogether!
Shree's avatar
Neither, Try different.
Maty's avatar
Version 01 reads more confident to me, the mono black feels like it trusts the mark enough to not need color to carry it. Am I wrong that the purple version dilutes the geometry a bit?
Rafee 's avatar
Voted Purple Mark. Mono black is the safer, more versatile choice, but purple gives Moss something to own visually once it's sitting next to a dozen other logos in a feed.
Louis's avatar
Wonderful
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