Design Direction Poll Two color treatments for the Moss logo same geometric icon, same bold wordm...Design Direction Poll Two color treatments for the Moss logo same geometric icon, same bold wordm...
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Two color treatments for the Moss logo same geometric icon, same bold wordmark, same stacked lockup. One decision changes the entire brand temperature.
š¤ Version 01
All black. The icon and wordmark read as one unified mark no hierarchy between symbol and type. It's serious, versatile, and disappears into any context. Works on light backgrounds, merch, docs, favicons. This version says infrastructure the kind of brand that doesn't need color to be recognized.
š£ Version 02
Purple icon, black wordmark. The color separates the symbol from the type the icon becomes a standalone asset with its own identity. It's more ownable, more digital-native, and more memorable at a glance. This version says product the kind of brand that wants to be spotted in a feed.
Version 01 reads more confident to me, the mono black feels like it trusts the mark enough to not need color to carry it. Am I wrong that the purple version dilutes the geometry a bit?
Voted Purple Mark. Mono black is the safer, more versatile choice, but purple gives Moss something to own visually once it's sitting next to a dozen other logos in a feed.
I'd lean toward the single palette. The cooler gradient keeps the contact icons readable, while the magenta in the second one starts competing with the logo mark. Worth proofing the neon on paper too, since it can shift a lot in CMYK.