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Taste Test
Which pack would you grab at the till?
One is cool and precise: brushed steel tin on a blue plinth, a lit circle behind it, white pellets suspended in a slow arc under one hard beam.
The other is loud and playful: translucent pink case shaped like the fruit, lime green set with an arched recess, seeded cubes tumbling around it in flat bright light.
One sells control. The other sells fun. 👇
#brandconcept #packagingdesign #artdirection
11 voted
39%
17 voted
61%
28 votes
Closed
Would have preferred frost having the melts casing
frost is my pick too
Frost's translucent case with the lime green set would grab me off a shelf immediately, though I'm curious if you've actually tested these with real shoppers yet or if it's still purely a design exercise.
Both are perfect tbh, represent their flavors perfectly.
steel tin one for sure
melta for me, that pink on lime is loud. would the case actually be that clear in production?
Both options are looking cool. good work👍
I went with Frost, but it was not an easy decision by any means. The brushed steel texture and precise lighting give it such a high-end feel
One of the best designs I’ve seen today. Really solid work 👏 That brushed steel tin on the blue plinth brings such a crisp, high-end feel.
I would totally go for Melta
I preferred frost
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