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ā¢ 5h
I designed a soap brand around one feeling: the comfort of a mother's homemade soap, in the language of modern luxury.
Meet KAYA, a conceptual Ayurvedic soap identity. Kaya means "body" in Sanskrit.
What I designed:
šæ A leaf-and-figure symbol with a Fraunces wordmark
šæ One packaging system across four variants: Haldi, Tulsi, Sandalwood and Coconut
The challenge was making a natural brand feel premium without the usual rustic herbal look.
Which of the four variants do you think works best, Haldi, Tulsi, Sandalwood or Coconut? Tell me in the comments. š
Conceptual project. Open to brand identity and packaging projects.
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