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MØD Coffee. Matcha Cafe Brand Identity & Packaging
MØD is a matcha cafe brand built on one line: coffee, tuned to your mood.
The identity carries an easy, unhurried voice across every touchpoint. "Where to? Who cares" on the go. "Grab your coffee. We'll figure out the rest." on the counter. Signature drinks like MOMINT bring it to the menu: made with a mom's warmth, finished with a minty cool.
Scope: logo, cup and bag packaging, website, social media.
Full case study: MØD Coffee
Which slide would make you order?😊
branddesignpackagingdesignbrandingLogo DesignPackaging DesignBrand DesignAdobe IllustratorAdobe PhotoshopFigma
The MOMINT cup, because the drink name is where the voice stops being packaging copy and becomes something a person actually says out loud at the counter. That's also the exposure with a voice-led identity - the lines are doing the differentiating, and lines are the first thing...
Thanks Artur, good question.
MOMINT is my favourite too. Honestly, MØD came from "mood". People drink coffee when they're tired, happy, stressed, or out with someone, and every line came from that. So for me the rule is simple: if a line doesn't fit a mood, it doesn't fit MØD.
Very refreshing!!
Good Visual.
love the mobile mockup 👍
Thanks ser!
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This is brilliant