Introducing MONETA, a digital banking brand concept designed for modern businesses that need a ba...Introducing MONETA, a digital banking brand concept designed for modern businesses that need a ba...
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Introducing MONETA, a digital banking brand concept designed for modern businesses that need a banking experience built around clarity, speed, and confidence.
Thank you! I wanted the name to feel simple, premium, and closely connected to finance. “Moneta” comes from the Latin word for money and also has a strong, timeless sound, which felt right for a modern business banking brand.
The soft yellow and periwinkle palette with Space Grotesk feels fresh for banking. Way friendlier than the usual navy and gold, but still feels trustworthy.
Clarity, speed and confidence is exactly the trio a banking brand should lead with, and the identity actually looks like all three. The soft gradient mark against those crisp black UI shots feels trustworthy without being stiff. Strong system, Moneta could ship tomorrow.
A little peek at the brand work we did for Elio Mortgage.
A warm, approachable identity full of warm vibrant colors paired with soft sun rising inspired gradients, inner glows and custom illustrations & more. Loved this direction!
Full case study coming soon, from process to final identity.
Plenty of logo explorations to share too!
I’m especially happy about this because working on this template was a creative outlet for me.
I wanted to build something useful for a business: a website that covers what a studio needs when it opens, from an easy-to-use schedule to clearly structured class information, with a solid foundation for SEO.
At the same time, I wanted it to feel beautiful. To bring a sense of movement, lightness, and the joy of taking a class into the design. To capture that friendly atmosphere that makes you want to walk into a studio and give it a try.
Huge congrats on getting featured! 🤍 MOVVA looks stunning - love the mindful movement vibe and that hero image. Super useful concept for studios. Well deserved feature!