Refined Yet Familiar: Brand Identity for Category Company

Refined Yet Familiar: Brand Identity for Category CompanyRefined Yet Familiar: Brand Identity for Category Company

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Murad Malik

pro

• Jun 25

The brief: make it refined, but make it feel familiar.

Here's what we built for Category Company.

https://contra.com/p/EkcmEsP3-brand-identity-for-category-companyk it out

brandidentity Adobe Illustrator Figma

Brand Identity for Category Company

pro

• Jul 7

How do you turn a brand mascot into a visual system people actually remember?

🐆 Our lynx represents sharp thinking, curiosity, and attention to detail. For this motion experiment, we pushed the mark into a softer, unexpected direction - rebuilding it with different textures.

Same identity, different emotion.

Which texture fits the Lynksen identity best - flowers, grass, or something else? 👇✨

Adobe After Effects Adobe Illustrator Figma Visual System Designer Brand Design Logo Design brandidentity

António Ribeiro

• Jul 7

I personally love the soft blue and white version the most. Nice to scale it into the brand campaign or ad video 😃

Chris Nijhof

max

• Jul 7

We all want @Contra HQ to have a mobile app, right? This is how I would approach it! 😉

Figma Product Design appdesign UI Design UX Design

Esther Adewumi

pro

• Jul 8

Great work

Creative Capital

pro

• Jul 7

beBIO · Branding We built beBIO's identity in a founder's sprint, a face sharp enough to walk into investment conversations. The whole thesis lives in the monogram: engineered geometry where the curves of the B double as a leaf. Clinical and organic in one mark. Everything grows from there, organic forms, sector icons, a palette moving from deep forest green to open sky, and quiet type that lets the mark lead. See it live at bebio.life