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CHISPi — a mobile app mascot created for the Recraft × Contra Mascot Challenge
🧩 Problem
People sit down to focus and burn out in twenty minutes. Most productivity apps track time, but nobody tracks energy — the thing that actually runs out first.
💡 Solution
That's how Chispi came to life.
Chispi is a small, electric, impatient-in-the-best-way mascot that turns "I have no energy to focus" into something visible, measurable, and a little fun. Every focus session charges it up. Every distraction drains it down.
I specialize in mascot systems built for real products, so Chispi was never a standalone illustration. From the start, it was designed as a character capable of living inside a functioning focus app.
For this project I developed: a distinctive silhouette and personality · a system of charge-based emotional states · a custom wordmark and app icon · a sticker pack · mascot integration across the mobile interface · a physical merch system.
🎯 Result
A cohesive mascot system, recognizable across app screens, brand identity, stickers, and physical merch — one silhouette, one charge bar, many emotional states.
⚡ Low battery is not a personality flaw. Recharge it.
🔋 Chispi, Quick Charge for Your Brain.
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Amazing work!
A cohesive mascot system, recognizable across app screens, brand identity, stickers, and physical merch — one silhouette, one charge bar, many emotional states.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Related posts
✨ KEEPLI, a mobile app mascot created specifically for the Recraft × Contra Mascot Challenge
🧩 Problem
People constantly save photos, notes, places, ideas, and small reminders, yet most of them eventually disappear into digital noise.
Apps can store information, but they often lack the emotional feeling that something meaningful is being genuinely cared for and kept safe.
💡 Solution
That is how KEEPLI, The Little Keeper of What Matters, came to life.
KEEPLI is a warm, observant, and quietly optimistic mascot that keeps forgotten ideas, meaningful places, photographs, tiny joys, and memories, then brings them back at the right moment.
I specialize in mobile product design and have worked on 350+ mobile apps, so KEEPLI was never designed as a standalone illustration. From the beginning, it was created as a character capable of living inside a real digital product.
For this project, I developed:
a distinctive silhouette and personality
a system of emotional states
a custom wordmark and app icon
a sticker pack
mascot integration across the mobile interface
a physical keepsake kit
🎯 Result
The result is a cohesive mascot system that remains recognizable across the mobile app, brand identity, stickers, and physical applications.
My portfolio already includes mascots created for real mobile products, some of which were also developed with Recraft. KEEPLI, however, is an original concept created specifically for this challenge as a complete character, brand, and product system.
💜 Not everything lost is gone.
📎 KEEPLI, The Little Keeper of What Matters.
🔗 Recraft project:
https://www.recraft.ai/project/b4f3c24f-55fc-484a-899a-3fc98e389c6a
#recraftchallenge #recraftai #contra #mascotdesign #characterdesign #branddesign #branding #visualidentity #mobileappdesign #productdesign #uidesign #uxdesign #appdesign #stickerdesign #illustration #characterbranding #designsystem #creativeconcept #artdirection #mobileproduct
Mascot Alimation
❄️ YETTI — Stay Cool. Stay Wild.
Introducing YETTI, is a premium lifestyle mascot created for a fictional streetwear and outdoor brand. I reimagined the classic yeti as a friendly, confident, and adventurous character with a bold visual identity featuring icy blue fur, orange horns, and signature blue, white, and orange apparel.
The project includes a custom YETTI wordmark, a consistent mascot system, branded apparel, packaging, sticker designs, social media concepts, merchandise, and multiple poses to demonstrate character consistency across different applications. Guided by the motto "Stay Cool. Stay Wild.", YETTI represents creativity, exploration, confidence, and self-expression through a cohesive, modern brand identity.
Character Brief
Name: YETTI
Role: Brand Mascot & Lifestyle Ambassador
YETTI is a cheerful and adventurous young yeti who inspires people to explore, create, and express themselves with confidence. As the face of a premium streetwear brand, he brings positive energy, bold style, and a playful personality to every product and campaign. His iconic look and consistent design make him instantly recognizable across every touchpoint, encouraging everyone to Stay Cool. Stay Wild.
#Recraft #RecraftAI #MascotDesign #CharacterDesign #BrandIdentity #Streetwear #LogoDesign #CreativeDesign #Illustration #Branding #3DCharacter #DigitalArt #MerchDesign #PackagingDesign #GraphicDesign #ConceptArt #StayCoolStayWild #YETTI
Bringing the YETTI identity beyond the mascot through premium streetwear, accessories, and wearable merchandise. Every piece follows the brand's signature blue, white, and orange color palette while maintaining a cohesive visual identity. #recraft #recraftchallenge
NOMNOM is a playful green raccoon and digital clutter collector. He feeds on duplicate files, forgotten screenshots, open tabs, old notifications, and messy folders. Curious, mischievous, and always a little hungry, he turns digital cleanup into something satisfying rather than frustrating. His fluffy green fur, dark eye mask, striped tail, and cozy patchwork outfit make him instantly recognizable across every touchpoint.
I built the full mascot system in @recraftai, including the character, campaign visuals, mobile UI, and sticker pack, all designed to keep NOMNOM recognizable across every touchpoint. 💚
#RecraftChallenge #MascotDesign #BrandDesign
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