Light or dark—which Kajabi library would you choose? Two concepts for Northstar Lab, a fictional ...Light or dark—which Kajabi library would you choose? Two concepts for Northstar Lab, a fictional ...
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I definitely prefer Option A (Light Editorial)! The warm tones and serif type give it such a cozy, professional, and welcoming feel for an education brand. Great work!
Both look really good! For some reason, I feel the dark version looks more polished. I’d love to see a light version with serif typography — I think that would look great as well. Excellent work!
My gut says A for the warm tones, but honestly B's chartreuse accents feel like such an unexpected pop for an education brand. Did Northstar Lab's audience skew toward one aesthetic in your research, or is this genuinely a toss up?
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For Orvika, we didn't want another agency site built around the same safe layouts and predictable sections.
We pushed the visual direction further with oversized typography, editorial layouts, bold imagery, and stronger contrast, while keeping the experience structured enough to communicate the agency's work and capabilities clearly.
The goal wasn't just to make it look different.
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