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Taste Test
You're handed both cards at a networking event.
One leans on the brand name.
The other relies almost entirely on the symbol.
Which one are you more likely to keep?
A) Option A
B) Option B
Exploring directions for Pixtap, an NFC-powered business card brand.
1 vote
Ends in 1d
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Related posts
Back after a while, excited to share some recent work.
I recently worked on a product called ChargeIndia in the EV charging space. The idea was simple: bring all EV charging providers into one platform and create a seamless experience for users while helping the brand stand out in a competitive market.
It was an exciting project to be part of, from shaping the brand identity to designing the mobile app. I’ll be sharing more shots and some behind the scenes content over the next few days, but here’s a sneak peek at the brand guidelines.
One of the key goals was to remain rooted in Indian culture while presenting the brand in a modern, forward-looking way. After hundreds of explorations and iterations, I finally landed on this logo.
Great work. Beautifully blended the Indian culture ethos with a business forward looking identity.
Editorial or commercial — which hero closes the sale?
Option A whispers. Oversized serif, cream, editorial pacing. You feel the brand before you read a word.
Option B speaks first. Clean sans, red cuts through, products visible above the fold. No waiting.
Same Figma file. Same Liquid codebase. Two completely different conversations with the customer.
Which direction would you take to production?
23 voted
85%
4 voted
15%
27 votes
Closed
option A colour is nice
UFAB numericals + motion system for logo and numericals,
via Ebb Scandinavia.
The new logotype symbolized their mastery in CNC manufacturing.
Based on client feedback on early numeral explorations, I redesigned the set to feel coherent with the final logotype.
The numerals are now used on factory signage.
But the brand needed more ways to express smart connected manufacturing.
I built a motion system inspired by their CNC & measurement machines, where the same movement could carry across both letters and numbers.
This made the identity easier to extend without losing coherence.
Logotype: Ebb Scandinavia
Numericals: 1 AD, 1 designer (me)
Motion: me
Superb
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