Brand Identity Design for Luno, a Clean Energy CompanyBrand Identity Design for Luno, a Clean Energy Company
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I noticed clean energy brands were either too crunchy, nobody made renewable power feel simple and exciting.
I designed Luno to be the spark that starts something bigger - clean, direct and confident. Energy without the noise.
I merged a spark with the letter "L". Four blades rotating outward energy caught mid motion, being captured and released.
I placed Luno in clean energy - solar, smart grids, storage - as the modern alternative to tired green washed branding.
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Zara's avatar
The spark + ‘L’ integration is really nice!
TRUEFRAME logo
too crunchy is SUCH a good way to put it. the four blades catching motion makes the mark feel like energy instead of another leaf logo
Celia's avatar
So cool 🔥
Mahmudul's avatar
Sick branding
Mahmudul's avatar
Welcome buddy
Greatness's avatar
That's a clean mark. Well done
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