Brand Identity Design for Luno, a Clean Energy Company

Brand Identity Design for Luno, a Clean Energy CompanyBrand Identity Design for Luno, a Clean Energy Company

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Alamgir Brands

• 1d

I noticed clean energy brands were either too crunchy, nobody made renewable power feel simple and exciting.

I designed Luno to be the spark that starts something bigger - clean, direct and confident. Energy without the noise.

I merged a spark with the letter "L". Four blades rotating outward energy caught mid motion, being captured and released.

I placed Luno in clean energy - solar, smart grids, storage - as the modern alternative to tired green washed branding.

Brand Strategy Adobe Illustrator Adobe Photoshop Logo Design Brand Design renewableenergy

Zara Designs

• 1d

The spark + ‘L’ integration is really nice!

Alamgir Brands

• 1d

thanks

TRUEFRAME

max

• 1d

too crunchy is SUCH a good way to put it. the four blades catching motion makes the mark feel like energy instead of another leaf logo

Alamgir Brands

• 1d

thanks.

VASK® Studio

max

• Sep 21

⁕ Full Brand Identity for Trace™

One of the project's greatest challenges was creating an identity that is instantly recognizable and inspires investor confidence, while balancing a futuristic aesthetic with the sense of reliability intrinsic to the brand's values.

The core concept draws inspiration from the cosmos and the brand's drive to transcend boundaries; no matter the distance, the delivery is guaranteed. We translated this visually through patterns forming paths that lead to a destination, a motif that extends to every corner of the visual language.

visualidentity identity Brand Design Graphic Design Logo Design Adobe Illustrator Adobe Photoshop branding

Mahmudul Hasan Manik

pro

• Sep 22

"The Trace" is one of your best branding works. fantastic execution man

Pawel Nosal

pro

• Sep 21

One of the directions I explored for Kargen. It didn't make the final cut, but I think it holds up. We decided to go totally different route.

Kargen is an AI that books freight on its own. It reads the email, quotes the load, and books the truck, day or night. The brand had to feel as fast as the product, but calm with the pace.