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This is one of my first Adobe Illustrator projects we had to do a book cover for a public domain book.I chose Beowulf as my book of choice. To start this project I had to do a rough sketch to get an idea of what I wanted. After that was completed I started my process on the book cover I wanted to make sure that this cover had the feel of Beowulf while still looking modern.
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Exploring imagination through texture, typography and skincare. ✨
For THÉRAPEAU, I wanted to push the visual identity beyond packaging and explore how serum, gel and cream could become part of the brand language itself.
Using the core wordmark as a starting point, I experimented with different materials, colours and tactile expressions — turning skincare textures into typography and visual studies.
These explorations were created together with ChatGPT as part of the creative process, helping me test ideas quickly while keeping the final brand direction grounded in my own identity system and design decisions.
A small study in how texture can become communication. 💧
#ChatGPT #AIinDesign #Branding #VisualIdentity #SkincareBranding
Letting the wordmark turn into the material itself is a strong idea. Did you set a limit for how far a texture can distort the letters before it stops reading as THÉRAPEAU?
Created the complete brand identity for Nerada, a natural tea brand — developing the visual direction and design elements that shape how the brand looks and feels across every touchpoint. The goal was a clean, organic aesthetic that reflects the brand's natural positioning and builds a consistent, recognizable identity.
The mark feels grown rather than drawn, which is exactly right for a natural tea brand. Packaging is where tea brands win or lose. Does the identity change tone across blends, or stay one voice with different colours?
This is so true! Even in 3D product animation, I always start with rough sketches on paper before jumping into Blender.
It saves hours of rework and the ideas flow more human. AI can't replace that feeling.
Great process Filip!
Is sketching part of your creative workflow or we've forgotten what it feels to be human?
Depending on the projec's scope, I normally like to explore my ideas on paper before I come up with the best solution.
And no, they're not perfect.
They are rough and messy, my goal is so...
Same thing happens in sales copy. A rough outline on paper catches the weak argument before I waste time polishing it.