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New brand exploration for an AI-powered organizational intelligence platform that connects your team's knowledge, conversations, decisions, and actions. How does it look?
The Start with what matters line paired with the ten-tabs frame lands well, because it names the pain before it names the product. For an org-intelligence tool I would keep the identity reading calm and trustworthy up close, since anything that looks busy quietly undercuts the...
Yeah. Makes sense. Need to tone it down. Thanks for the feedback.
Branding is amazing 🙌 💯
Thank you🙌
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I gave ChatGPT the worst café branding brief imaginable.
Just a bunch of rough sketches and a very loose idea.
Then I asked it to turn the whole thing into a real-life café brand.
And somehow, in under 30 seconds, it managed to keep the little details I liked while turning them into something that actually felt cohesive.
Now I’m wondering how far you can push a terrible brief before it stops being terrible.
The jump from loose sketches to a cohesive café world is so satisfying—those little cup and bag marks carry through beautifully. I especially like how the roughness survived the polish instead of getting flattened.
Client’s choice vs. Designer’s choice 👀
I’m currently working on a branding project for Massage & Mocktails — a concept built around couples learning massage together in a relaxed, social atmosphere.
These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.
The interesting part?
My client chose Concept 1. I chose Concept 2.
Now I’m curious what other creatives think.
Which direction would you choose — 1 or 2? And why?
Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.
21 voted
44%
27 voted
56%
48 votes
Closed
Concept 2 for me. That interlocking figure mark reads as two people meeting, which is the actual brief here, so it gives you more to build a system on. Concept 1 is the safer, more literal pick, which is usually why clients reach for it.
Marigold is a one day concept for envato's human by design challenge. i set the direction in real photography first then generated against that standard.
