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Campaign social designs for Kin, an independently conceived brand idea for a community assistance application. Illustrations combined with Instagram designs featuring a mascot with bold headlines and hand-drawn script typography. Branding and identity, character illustration and art direction, and social media design.
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Full Barile identity, campaign and film:
https://contra.com/p/bMNAvgWk-barile-brand-identity-and-launch-campaign
Barrel staves become monumental sculptures. Their curves carry through the collector’s packaging and a 15-second film. Explore four moments from the project here, then discover the complete visual identity and campaign in the case study.
Self-initiated concept for a fictional Brazilian single malt. Creative direction, brand identity and AI-assisted visual development by Mauricio Pontual.
#BrandIdentity #ArtDirection #PackagingDesign #BrandCampaign #AIVideo
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