What does the exact moment you fell for this craft actually look like? I turn 30 on the 25th this...What does the exact moment you fell for this craft actually look like? I turn 30 on the 25th this...
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What does the exact moment you fell for this craft actually look like?
I turn 30 on the 25th this month, which puts me a decade out from the university where all of this actually started. 🤯
This collages keep alive that era exactly as I remember it: the all nighters that blurred into the next morning's class, the first typeface I picked apart just to understand why it worked, my first real typographic composition, the friends who shared this with me and the illustrations I was too nervous to show anyone at the time.
None of it was good yet. But every decision I make now traces back to those lovely moments which I now treasure 🥹
What's the first project that made you realize this was it for you?
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Eric's avatar
The illustrations you were too nervous to show are the part I'd keep. Seeing the early work makes the whole timeline feel real.
Diego's avatar
Turning 30 and still tracing threads back to those all nighters is such a good way to measure how far you've come. For me the moment it clicked was the first time a client shipped my work without a single revision request. What was the project that did it for you?
Anita's avatar
Getting a project delivered withot feedback is the best feeling in the world! I had one of those and I was head over heels hahaha
Timothy's avatar
Love this post so much. Those early, messy projects where we had zero clue what we were doing, but total passion are honestly the best memories. The illustrations you were nervous to show back then are probably the exact seeds of what makes your style unique now. Happy early 30th! 🎉
Anita's avatar
Thank you so much!
Esther 's avatar
This is such a great reminder that the work we’re proud of today often starts with experiments we weren’t confident enough to share. Those early projects may not have been perfect, but they build the instincts, taste, and perspective that shape your craft over time.
Anita's avatar
100%, this is such a wonderful insight!
Nazar's avatar
Yasno Design Agency logo
the all nighters that blurred into class, felt that
Komu's avatar
Happy early 30th! There’s something so special about looking back at those early university projects—the raw energy in those late-night iterations really builds the foundation for everything that comes after.
Md Abdur's avatar
Your shot is exceptional. I'm overwhelmed with the quality of work!
Rafee 's avatar
The typeface you picked apart just to understand why it worked stands out to me. That instinct to reverse engineer instead of just admire is usually the real tell that someone is going to stick with this.
Syed Mubashir Hussain's avatar
👏🏻👏🏻👏🏻
Emmanuel 's avatar
Happy early 30th boss!
Keep laying those bricks! 🧱
Sodiq's avatar
Alao Sodiq logo
30 looks good on you
Mamman's avatar
It’s interesting how the work we once thought wasn’t “good enough” often becomes the foundation for everything we do later. My own journey started with simply wanting to understand how data could answer real business problems. Looking back, those early projects taught me more than I realized at the time.
Mohamed 's avatar
madar-studio logo
Great 😃
Salome's avatar
Wow ☺️, happy birthday in advance Anita, for me that was when I discussed in length with H, he was my first and still is my longest working client, he was quite comfortable explaining the issue he had on call, was thinking it will be hard
Jos's avatar
Happy birthday in advance
Rishabh's avatar
Wait, let me pull in, because wow, love the use of type here, and layout just in awe.
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