What does the exact moment you fell for this craft actually look like? I turn 30 on the 25th this...What does the exact moment you fell for this craft actually look like? I turn 30 on the 25th this...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
What does the exact moment you fell for this craft actually look like?
I turn 30 on the 25th this month, which puts me a decade out from the university where all of this actually started. 🤯
This collages keep alive that era exactly as I remember it: the all nighters that blurred into the next morning's class, the first typeface I picked apart just to understand why it worked, my first real typographic composition, the friends who shared this with me and the illustrations I was too nervous to show anyone at the time.
None of it was good yet. But every decision I make now traces back to those lovely moments which I now treasure 🥹
What's the first project that made you realize this was it for you?
Turning 30 and still tracing threads back to those all nighters is such a good way to measure how far you've come. For me the moment it clicked was the first time a client shipped my work without a single revision request. What was the project that did it for you?
Love this post so much. Those early, messy projects where we had zero clue what we were doing, but total passion are honestly the best memories. The illustrations you were nervous to show back then are probably the exact seeds of what makes your style unique now. Happy early 30th! 🎉
This is such a great reminder that the work we’re proud of today often starts with experiments we weren’t confident enough to share. Those early projects may not have been perfect, but they build the instincts, taste, and perspective that shape your craft over time.
Happy early 30th! There’s something so special about looking back at those early university projects—the raw energy in those late-night iterations really builds the foundation for everything that comes after.
The typeface you picked apart just to understand why it worked stands out to me. That instinct to reverse engineer instead of just admire is usually the real tell that someone is going to stick with this.
It’s interesting how the work we once thought wasn’t “good enough” often becomes the foundation for everything we do later. My own journey started with simply wanting to understand how data could answer real business problems. Looking back, those early projects taught me more than I realized at the time.
Wow ☺️, happy birthday in advance Anita, for me that was when I discussed in length with H, he was my first and still is my longest working client, he was quite comfortable explaining the issue he had on call, was thinking it will be hard
What would your workspace look like if you turned it into an ambient little world?
I recreated my actual workstation in Midjourney, with a little extra colour, mood lighting, and cinematic polish.
The warm desk lamp, cooler screen glow, my keyboard, books, and all the little things that make this corner mine. I wanted to capture that late-evening feeling when the rest of the world gets quiet and I can finally settle into my work:)
What's one thing in your workspace that you couldn't do without?
Mine's honestly just good desk lighting, everything else is negotiable. The reflections on your monitor and that neon glow read so convincingly though, how many passes did it take in Midjourney to get the lighting to behave like that?
Brand Identity & Packaging Design
A complete visual identity and packaging concept for Cerveja do Bolo, including branded packaging, merchandise, and outdoor signage. I developed the visual direction and applied the brand consistently across multiple touchpoints to create a cohesive and recognizable identity.