What does the exact moment you fell for this craft actually look like? I turn 30 on the 25th this...What does the exact moment you fell for this craft actually look like? I turn 30 on the 25th this...
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What does the exact moment you fell for this craft actually look like?
I turn 30 on the 25th this month, which puts me a decade out from the university where all of this actually started. 🤯
This collages keep alive that era exactly as I remember it: the all nighters that blurred into the next morning's class, the first typeface I picked apart just to understand why it worked, my first real typographic composition, the friends who shared this with me and the illustrations I was too nervous to show anyone at the time.
None of it was good yet. But every decision I make now traces back to those lovely moments which I now treasure 🥹
What's the first project that made you realize this was it for you?
Turning 30 and still tracing threads back to those all nighters is such a good way to measure how far you've come. For me the moment it clicked was the first time a client shipped my work without a single revision request. What was the project that did it for you?
Love this post so much. Those early, messy projects where we had zero clue what we were doing, but total passion are honestly the best memories. The illustrations you were nervous to show back then are probably the exact seeds of what makes your style unique now. Happy early 30th! 🎉
This is such a great reminder that the work we’re proud of today often starts with experiments we weren’t confident enough to share. Those early projects may not have been perfect, but they build the instincts, taste, and perspective that shape your craft over time.
Happy early 30th! There’s something so special about looking back at those early university projects—the raw energy in those late-night iterations really builds the foundation for everything that comes after.
The typeface you picked apart just to understand why it worked stands out to me. That instinct to reverse engineer instead of just admire is usually the real tell that someone is going to stick with this.
It’s interesting how the work we once thought wasn’t “good enough” often becomes the foundation for everything we do later. My own journey started with simply wanting to understand how data could answer real business problems. Looking back, those early projects taught me more than I realized at the time.
Wow ☺️, happy birthday in advance Anita, for me that was when I discussed in length with H, he was my first and still is my longest working client, he was quite comfortable explaining the issue he had on call, was thinking it will be hard
I don’t avoid templates just to make things look different.
I avoid flattening a physical brand into a generic digital experience.
A restaurant, studio, fashion label or product can have incredible character in the real world, then lose all of it the moment it becomes a website.
That gap is what interests me.
The website should be able to carry the atmosphere through layout, typography, pacing, motion and interaction, and ideally attract people before they ever experience the physical space.
Not every project needs to be highly expressive.
Some websites should stay simple, direct and functional.
But even simplicity can carry identity.
Bolluni was built with that in mind: translating the character of the restaurant into a digital experience rather than simply presenting information.
So well said. That's exactly the problem - a restaurant can have so much soul IRL then become another generic grid online. Love that you don't just avoid templates to be different, but to protect the brand's actual character. 100% agree.
The inflatable flower. Only houseplant I'm guaranteed not to kill. Also, a new object every month is a sneaky good retention hook, people will stay subscribed just to see what's next.