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Recently redesigned BareillyCo, a Canadian fragrance brand's e-commerce website.
The focus was on creating a premium, modern shopping experience with cleaner layouts, improved product discovery, and a seamless user journey.
A project where design, Shopify development, and business thinking came together.
Explore the redesigned website: https://bareillyco.ca/
More of my work: https://priyanshupandey.com/
Fragrance is a tricky category for product discovery since nobody can smell it online. Did you lean on scent notes or a quiz to help shoppers choose, and how are you measuring whether the redesign lifted conversion?
Absolutely, Shoaib! That's one of the interesting challenges with fragrance e-commerce. We tried to make discovery easier through the Scent Finder.
A lovely direction for fragrance shopping.
Thank you, Vansita! Glad you liked it.
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