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What started as friends scheduling weekend classes somehow evolved into a community that partners with studios and hosts events.
Naturally, I couldn't resist giving it a brand identity 🥴
Here's the visual system I created for Pilates Pals, inspired by movement, connection, and making fitness feel a little less intimidating.
Lovely design💘
Good Work, Bella.
Awesome!!!
Beautiful use of typography, spacing, and color
the branding, the posts, the logo, the deck. soo good
The color palette makes fitness branding feel so much warmer than the usual neon gym aesthetic. Did the social templates come first or did you build the identity system and adapt it to content after?
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Related posts
How do you design a skincare brand inspired by olives… without making it look like olive oil? 🤔 🤌🏼 That's the challenge I'm currently working through!
The hero ingredient naturally brings to mind food, kitchens, and grocery shelves. But this brand belongs in a premium skincare space.
So instead of focusing on the fruit itself, I'm exploring the Mediterranean lifestyle, botanical illustrations, tactile packaging, earthy color palettes, and editorial typography to communicate the ingredient without feeling edible.
This project is still a work in progress, but I thought it would be interesting to share the exploration before the final result.
Curious... if you had to communicate olives without illustrating an olive, where would you start?
I would add a big focus on fonts with a thoughful brand voice, tone & style that describes what the brand is through catchphrases and headlines!
Can a font change the way people perceive a website?
Absolutely.
Every concept in this carousel uses the same:
• layout
• content
• images
• colors
The only thing that changes is the typography.
Each font gives the same website a different personality. It can feel bold and confident, elegant and premium, or modern and approachable.
Typography isn't just about readability.
It sets the tone, shapes emotion, and influences how people perceive a brand before they read a single word.
excellent presentation
Need amazing app designs AND appstore screens? Look no further!
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