Hello, meet my Character name is [BOLI].

What started as a simple character sketch became an entire visual world.

For this challenge, I designed an original mascot with its own personality, custom wordmark, signature color palette, and a complete identity system that stays consistent across posters, stickers, packaging, and social media.

The goal wasn't just to create a cute character—it was to build a mascot that feels like it belongs to a real brand and can live across endless applications without losing its identity.

Created entirely in Recraft Studio using Exploration Mode, Vector, and reference workflows to keep every design on-model. https://www.recraft.ai/project/35ea36f7-8c40-48dc-b5de-1006c4daf9c3

I'd love to hear what you think!

#Recraft #Contra #MascotDesign #BrandIdentity #CharacterDesign #GraphicDesign #CreativeChallenge

BOLI looks like if a cotton candy got feelings 😭 That pink + green eyes combo is so striking. "Simple sketch to entire visual world" is exactly what a good mascot should do 🔥

Say hello to Glim! He’s a magical little guardian who specializes in gathering joyful dreams from children, turning those happy moments into sweet, magical gummies as a morning treat. Every night, as kids fall asleep, Glim awakens and flies quietly from house to house, visiting their bedrooms. Glim is a dream collector, whenever he swallows a beautiful, happy dream, his translucent jelly body glows with a vibrant, healthy warmth that keeps him strong and energized. But if he accidentally bumps into a nightmare, it zaps his magic! He turns a murky purple, and his signature ring starts to droop and melt, looking just like a gummy that’s been left out in the sun. For every beautiful dream he collects, he leaves a pouch of colorful Glim Gummies under the pillow as a sweet thank-you.

With an adorable egg-shaped body, a soft plush texture, tiny rounded horns, expressive eyes, floating jelly bubbles, and a signature glossy gummy collar, Glim is as endearing as the dreams he collects. He is a humble collector of light, ensuring that for the dreamers he visits, the night remains safe, bright, and endlessly sweet. Concept: "The Glim Glow-Up"

The core narrative of the campaign focuses on the symbiotic relationship between children and Glim. When kids have happy dreams, they "charge up" Glim, who then rewards them with gummies. My project on recraft: https://www.recraft.ai/project/f3be845c-59fd-4c00-ab09-5ce7a8af6e50

Sweet!