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Taste Test
Which wellness ad would you test first? 👀
Wellness & beauty brands - let’s make ads people actually stop for!
[ Performance focused meta creatives for brands & agencies ]
8 voted
62%
5 voted
38%
13 votes
Closed
Product one gets my vote, that bold headline works as a scroll-stopper on its own. For wellness ads specifically, does the question-hook approach usually outperform the lifestyle shot for you, or is that audience dependent?
hi Maty! it really depends on the offer/ hook itself and the audience. from what I’ve seen short, bold hooks tend to work better, especially with cold audiences - they’re quicker to process and more likely to stop the scroll.
but brand awareness and how familiar the audience is...
Julia, Fantastic work 🔥
thank you so much Salman! 🙌 😊
My gut says the bottle shot (Bitterkräuter) wins just because it's so specific and almost confrontational with that headline. The lifestyle one feels more generic in comparison. Curious how different the results actually were once you tested them live.
from what I’ve seen for well established brands, especially in the wellness space, both approaches can work really well. I’ve also noticed that simple branded videos sometimes just strong visuals + a logo with little or no text - can get surprisingly high CTR
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SAME AI SKIN APP.
SAME DATA.
DIFFERENT PERCEPTION.
Which version makes the result feel more trustworthy?
🟣 A - Purple
🟢 B -Green
At first glance, this looks like a color choice.
But in a health product, color can change more than aesthetics.
It can change what users believe the product is.
🟣 One direction feels closer to premium skincare and self-care.
🟢 Another feels closer to health monitoring and measurable progress.
That matters because each category creates different expectations.
If it feels too cosmetic, AI results may feel less credible.
If it feels too clinical, it may lose emotional comfort.
The real UX question is not:
“Which color looks better?”
It is:
Which visual system makes you trust the result enough to scan again tomorrow?
👇 Vote below:
41 voted
55%
34 voted
45%
75 votes
Closed
Interesting how quickly “health” can shift into “beauty” just through visual language.
The 2nd concept is so clean 😍
Two directions. One brand. ⛳
While developing the identity for CityGolf, I explored two very different approaches, one clean and modern, the other expressive and rooted in the idea of a golfer’s signature.
Both explored different ways of bringing the character of golf into a modern indoor experience, premium and aspirational but still approachable.
Curious which one you would choose 👀
01 — Signature
02 — Modern
Vote below! ↓
36 voted
69%
16 voted
31%
52 votes
Closed
Superb 🔥