Both are a good way to go but the background version is pulling me more into it, due to more white space and depth that it adds.

From a product perspective, the postcard option has the front face of the box lit and the side face darker, this helps the box perspective to feel closer to a real product. The box design feels more integrated as a background to me, I would just put some work on making sure...

Background one

Nina, Both are great😊

I really like both directions. The postcard version feels a bit more polished and cohesive.

The way that the background and middle ground are set up create a more dynamic composition in my opinion. The light sky also create a nice contrast with the forest green packaging which leads your eye through rest of the variants. Good work!

The background version is cleaner and more modern, but the postcard version has an old school charm to it too, I guess because its cosmetics the minimal version is a better fit, if it was a product that had any kind of history attached to it the postcard would be the best choice!

I’d go with the postcard one. Feels more unique and memorable.

Postcard works better than the background own

Super in with the Postcard one!

Both look good, but I prefer the background.

This looks really cool

I'll prefer background option. This is very clean and pro.

Background!!

I think the background should be an abstract blend, in contrast with product design colors.

Don't know both look great to me

background !

I agree with the poll results, using the image as a background looks and feels more natural and cohesive with the rest of the design. The postcard design definitely can work but the rest of the design would need some complimentary changes along with it. But as it stands, great work with the designs, love them!

Oops, I got late to vote on this one but it's such an amazing work that I had to leave a comment!🙌 My vote is for the one that already won. It just feels more natural with the product sitting in the scene.