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A few months ago, the CEO of Unlikely AI reached out with a clear problem:
They needed custom design assets for their website that were simple, non-AI-generated, visually clean, and aligned with their brand while still feeling innovative.
Here’s how I approached bringing that vision to life:
I started with foundational research to deeply understand Unlikely AI as a brand. What stood out was their mission building reasoning-based AI systems that go beyond traditional machine learning, designed to think more like humans through logic, adaptability, and deeper understanding.
With that in mind, I moved to sketching 2D abstract forms that were:
Less complex
Easily recognizable
Editable
Flexible for web use
Every design decision was intentional balancing simplicity, innovation, and brand integrity.
Isn't it interesting that we're in the world of AI but our clients are looking for things that are not constructed by AI. Really I suppose they're asking for authenticity. It's hard to appear authentic when taking cut and paste from AI. It's really taking some education to show...
Yes Human are still needed Virginia, One thing I realized lately is how must founders are moving towards authenticity to avoid AI slop in there branding system and this helps them stands out and recognized amongst the noise out there.
Thank you Monic
The color palette you used here is incredibly sophisticated! Especially how the deep pink or purple complements the minimalism of the brand. Great attention to detail!
Thank you so much for the feedback Jahad, So glad it resonates.
The brief to go non-AI but still innovative is such a design challenge - and those abstract 2D shapes pulled it off beautifully. The billboard mockup hits different ❤️
Thank you Stephanie 😊 🙏.
Clean work 💯
Thank you David.
It’s really refreshing to see this. Many early-stage AI startups tend to overlook design, and the result is that they often end up looking very similar. This one actually feels distinctive!
Thank you Beatrice, You're right most AI startups take design as an after thoughts which makes them look so similar.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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