Basit Oluokun 's Work | ContraWork by Basit Oluokun
Basit Oluokun

Basit Oluokun

Brand & UI/UX Designer | Thumbnail Designer | AI Specialist

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Followed by Nicolas P, Jerry S, and Ademola O

Lagos, Nigeria

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Lagos, Nigeria

Here is my submission for the Descript Challenge I used an AI generated Avatar to create a Tutorial on How to use Google flow story board in generating Video
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Cover image for What if Socrates chose to
What if Socrates chose to live? Jacques-Louis David's The Death of Socrates has always been about a choice. Socrates knew what the cup contained. He understood the consequence, yet chose to drink. For the FLORA Museum Challenge, I wanted to imagine a different ending. Here is the link to the Flora Canvas https://app.flora.ai/join-project/926dd546-9085-4620-a866-41c56f6cf7f5 Link to the original painting https://www.metmuseum.org/art/collection/search/436105 What happens when the cup no longer represents death, but choice? That question became CHOOSE a contemporary non-alcoholic red wine crafted for moments that matter. I reimagined the cup as a contemporary sculptural vessel, developed a new beverage world around it, and then brought those objects back into David's painting. In this version, Socrates doesn't choose death. He chooses to live. Created with FLORA for the Museum Challenge. @floraai #FLORAMuseum #FLORA
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I watched V-Cool Golden Kola's new commercial made by Vijufamily and felt something was missing. The product was there. The visuals were there. But I didn't feel the story. And without a story, it's difficult for an audience to emotionally connect with the product. So I decided to explore a different creative direction. I started with someone Nigerians can relate to: Tunde, a Youth Corp member. After a stressful day of PPA and CDS under the scorching sun, Tunde spots a bottle of V-Cool Golden Kola at a nearby kiosk. One sip. He feels refreshed. But it doesn't end there. He takes the drink back to his neighborhood, shares it with his friends, and eventually takes it with him to a night party. V-Cool Golden Kola becomes part of his day. That was the feeling I wanted the commercial to create not just “here's a new carbonated drink,” but: “This is the drink I want when I'm living my everyday Nigerian life.” For me, great commercial design isn't just about making a product look beautiful. It's about creating a story that makes people feel something about the product. That's the creative direction I explored for V-Cool Golden Kola. Would this story make you want to try the drink?
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I recently completed a creative advertising campaign for Maple3, a premium, plant-based hydration drink made from 100% pure organic maple sap. The challenge was to create a campaign that could communicate Maple3’s natural advantage while still feeling bold, performance driven, premium, and relevant to modern athletes and active lifestyles. Rather than relying on traditional product-focused ads, I developed a visual campaign that placed Maple3 directly inside the world of movement and performance from trail running and cycling to swimming, snowboarding, road trips, and outdoor adventure. The goal was to answer one key question: How can we make natural hydration feel just as powerful and aspirational as the world’s leading sports brands? Through strategic creative direction, AI-assisted visual exploration, product storytelling, and design refinement, I created a cohesive campaign built around the idea:Nature-powered hydration. Performance in motion. This project also gave me the opportunity to explore how AI can support not replace creative thinking. Every visual started with a concept, was shaped through intentional art direction, and refined into a consistent campaign system. The full Maple3 case study is available on my Behance. 🔗 Link to the full project is in the comments. I’d love to hear your thoughts. Which campaign concept stands out to you the most?
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