Effective Design Solutions for Unlikely AI's Brand Identity

Effective Design Solutions for Unlikely AI's Brand IdentityEffective Design Solutions for Unlikely AI's Brand Identity

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Basit Oluokun

• Mar 20

A few months ago, the CEO of Unlikely AI reached out with a clear problem:

They needed custom design assets for their website that were simple, non-AI-generated, visually clean, and aligned with their brand while still feeling innovative.

Here’s how I approached bringing that vision to life:

I started with foundational research to deeply understand Unlikely AI as a brand. What stood out was their mission building reasoning-based AI systems that go beyond traditional machine learning, designed to think more like humans through logic, adaptability, and deeper understanding.

With that in mind, I moved to sketching 2D abstract forms that were:

Less complex

Easily recognizable

Editable

Flexible for web use

Every design decision was intentional balancing simplicity, innovation, and brand integrity.

Brand Design branding Brand Strategy Adobe Illustrator Adobe Photoshop

Monic ✧

pro

• 10h

great work 🔥

Basit Oluokun

• 9h

Thank you Monic

Valeriya NōME

max

• Mar 15

It has been raining for a whole week in Hawaii 😮‍💨 Let these visuals bring you and me a beautiful mood 🌸 🌸 🌸

It's an experiment on how Midjourney picks up the font and products while doing animation: I made the images in AI, then added the font in Photoshop, and brought them back to AI. Not perfect yet, but the vibe is good!