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Would you price these two bottles differently?
Look again. The packaging is the same.
One image helps you inspect the product.
The other helps you imagine owning it.
That’s what I wanted to explore with this fragrance concept: how much can the setting change the feeling?
A walnut dresser. Rumpled linen. Afternoon light. Small details that give the bottle somewhere to belong.
Both visuals were created with AI. The creative direction was deliberately understated believable materials, simple lighting, and space around the product.
For an e-commerce brand, I’d use both: the clean image for clarity, the lifestyle image to set the mood.
Which would make you pause while scrolling: the studio shot or the bedroom scene?
I create product visuals for beauty, fragrance, and lifestyle brands. If you’re planning a launch, message me with your product and the mood you have in mind.
Personal concept project · AI-generated imagery
#ProductPhotography #ArtDirection #Ecommerce
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A premium futuristic perfume bottle presented in a dramatic studio setting.
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🎬 Video Editing Project | Product Showcase
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✨ Skills: Video Editing • Product Showcase • Visual Effects • Smooth Transitions • Social Media Content
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#VideoEditing #CapCut #VideoEditor #ProductVideo #SocialMediaContent #FreelanceDesigner #LinkedInPortfolio
BEYOND CAPSULE — Brand Identity, Packaging & Art Direction
Know what is inside.
An independent identity for a fictional US-market supplement line, developed from the information on the label outward.
The starting point was a nutraceutical brand with a futuristic aesthetic. The challenge was to explain its composition and formats without making that aesthetic stand in for evidence of results.
01 / Collection and detail.
The line presents ashwagandha root powder in two formats: capsules and powder. Format, ingredient and quantity lead the reading order. Yellow-green identifies capsules; lavender identifies powder. The palette carries through the label bands, lids, colored capsule halves and scoop. Names and numerical codes support recognition alongside color.
02 / From 3D to packaging.
The jars and accessories were built in Blender around that identification system. One half of each capsule is colored, while the other is transparent. The label hierarchy moves from the front panel into Supplement Facts, suggested use and supporting information. The second board pairs original 3D renders with the flat label artwork so the packaging can be read as a designed object, not only as a campaign image.
03 / Editorial and applications.
The same structure extends to a digital entry screen and A5 product sheets. The studio campaign explores the collection through low angles, top views, macro textures and a capsule held between fingers. Product references guide the AI-assisted images, with selection focused on consistency of color, packaging and scale. The accompanying 20-second film animates the selected stills and typography, with an original instrumental soundtrack.
Creative direction, visual identity, packaging, 3D and art direction: Mauricio Pontual / MP House Studio.
Tools: Blender and Higgsfield. Motion assembled in Higgsedit.
Self-initiated concept; not commissioned. Fictional brand and product specifications. AI-assisted editorial imagery based on original 3D packaging. No product efficacy or market results are claimed.
Amazing but awesome ☺️