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Would you price these two bottles differently?
Look again. The packaging is the same.
One image helps you inspect the product.
The other helps you imagine owning it.
That’s what I wanted to explore with this fragrance concept: how much can the setting change the feeling?
A walnut dresser. Rumpled linen. Afternoon light. Small details that give the bottle somewhere to belong.
Both visuals were created with AI. The creative direction was deliberately understated believable materials, simple lighting, and space around the product.
For an e-commerce brand, I’d use both: the clean image for clarity, the lifestyle image to set the mood.
Which would make you pause while scrolling: the studio shot or the bedroom scene?
I create product visuals for beauty, fragrance, and lifestyle brands. If you’re planning a launch, message me with your product and the mood you have in mind.
Personal concept project · AI-generated imagery
#ProductPhotography #ArtDirection #Ecommerce
The network for creativity
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What happens when AI and a designer approach the same website brief?
For this experiment, I explored two different creative directions for WaxyFood, a fictional food brand.
The AI generated version follows a familiar restaurant website structure, while my approach explores a more experimental editorial direction.
My design focuses on:
• Bold and expressive typography.
• Unconventional food imagery.
• Playful layouts and compositions.
• A distinctive visual identity.
• A more memorable brand experience.
The goal wasn't simply to make something different. It was to explore how creative direction can transform the way a brand communicates visually.
Same brief. Different thinking. Different experiences.
Only one will win, and you get to decide which.
Two AI-generated images. Same creative intent. Different visual outcomes.
The images were generated with AI, but the art direction, visual decisions, composition, styling, and overall creative direction came from me as the human behind the work.
Now comes the real taste test.
Which one has the stronger visual language? Which one feels more intentional, more refined, and more memorable?
11 voted
69%
5 voted
31%
16 votes
Closed
Outstanding work