The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
What happens when AI and a designer approach the same website brief?
For this experiment, I explored two different creative directions for WaxyFood, a fictional food brand.
The AI generated version follows a familiar restaurant website structure, while my approach explores a more experimental editorial direction.
My design focuses on:
• Bold and expressive typography.
• Unconventional food imagery.
• Playful layouts and compositions.
• A distinctive visual identity.
• A more memorable brand experience.
The goal wasn't simply to make something different. It was to explore how creative direction can transform the way a brand communicates visually.
Same brief. Different thinking. Different experiences.
Your version has way more personality. The collage style food shots make the AI one look flat.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Keeping the Halloween-inspired concepts coming! 🕯️✨
This time, we're sharing Ovelle — a luxury candle e-commerce website with warm tones, elegant typography, and a moody editorial aesthetic. Would love to hear your thoughts! 🎃
If a doctor has to hunt for a patient’s vital signs, the dashboard is getting in the way of care.
Doctors don’t need another dashboard. They need the full patient picture at a glance.
In healthcare, confusing UX isn’t just frustrating. It can delay understanding when every second matters.
DocuVerse brings vital signs, patient metrics, and health trends into one clear view, making complex health data easier to scan and understand.
Less searching. More clarity. Better informed decisions.
That’s what healthcare UX should deliver.
Would you design a healthcare dashboard for more data, or better decisions?
A clearer patient overview can make complex health data feel far less overwhelming. That’s thoughtful UX.
