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What happens when AI and a designer approach the same website brief?
For this experiment, I explored two different creative directions for WaxyFood, a fictional food brand.
The AI generated version follows a familiar restaurant website structure, while my approach explores a more experimental editorial direction.
My design focuses on:
• Bold and expressive typography.
• Unconventional food imagery.
• Playful layouts and compositions.
• A distinctive visual identity.
• A more memorable brand experience.
The goal wasn't simply to make something different. It was to explore how creative direction can transform the way a brand communicates visually.
Same brief. Different thinking. Different experiences.
Your version has way more personality. The collage style food shots make the AI one look flat.
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