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Amiable Counsel is a modern counseling website designed to create a welcoming and trustworthy online presence. I built a responsive, user-friendly experience that makes it easy for visitors to explore services, learn about the practice, and book appointments with confidence.
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When designing a consulting agency website, most people lead with services.
We usually do too. It feels like the logical starting point.
But when we worked on Orvian Labs, we tried something different.
Instead of opening with what they do, we led with what the client actually needs to feel before they read anything clarity and trust.
The hero doesn't list services. It just says "We Bring The Clarity Your Business Needs." And the rest of the page builds the case quietly a scrolling industry list, a three-card value section, 120+ projects as a single trust signal, and a dark manifesto block that finally tells you who they are.
The testimonial comes last. By that point, the visitor already believes it.
What we noticed was that leading with feeling before features made the layout decisions much easier. Every section had a clear emotional job to do, not just an informational one.
This was one of our website layouts to work through. Hope you like it.
#web design # ui-ux design
Premium quality work.
What do you think of the navigation bar animation?
Work in progress - new Framer template.
Fantastic idea, but a little busy.
Which hero image wins? 🤔 Testing two directions for a website, same message, different vibes.
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I’m on X too, mostly thinking out loud ideas, problems, and good people to follow https://x.com/rightnextstep?s=11
9 voted
19%
39 voted
81%
48 votes
Closed
Hero 2 looks better