What do you think of the navigation bar animation? Work in progress - new Framer template.What do you think of the navigation bar animation? Work in progress - new Framer template.
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Nav bar animation feels good, the shrink on scroll is smooth and doesn't fight the hero. Agree with Mahmudul's comment though, the photo collage under the headline is doing a lot at once with that many overlapping images, might read cleaner with two or three larger shots instead...
The nav animation reads clean, and holding the CTA shape steady while the links settle is nice restraint. For a Framer template my one check is the scroll state: keep the sticky shrink transition short and spring-based rather than a long ease, so on a real booking flow it feels responsive instead of showy.
The win here is placement. A gooey moment on the hero adds character, the same effect on a data table or form would just tax the task. Putting it where the eye is already resting is what makes it read as personality instead of noise.
What should a platform for tokenized private equity look like?
Probably not like another traditional bank.
For ICME, the client wanted a visual direction that felt modern, disruptive, and native to a new kind of financial market.
The challenge was finding the balance: make the experience bold enough to feel different, while keeping a complex product understandable and credible.
I developed a digital-brutalist direction with retrofuturist touches - oversized typography, hard contrast, pixel textures, raw layouts, blue gradients, and controlled motion.
I worked with Arash Attar and the ICME team across the landing page and parts of the wider product interface. This video focuses specifically on the landing-page experience.
The goal was to:
— Explain tokenized private-company equity more clearly
— Create a memorable visual identity for the product
— Speak to both investors and founders
— Make financial technology feel ambitious rather than conventional
Would this visual direction make you want to explore the product - or should financial platforms feel more restrained?