“You’re too expensive. I’ll just use AI.” I think every designer has heard some version of this b...“You’re too expensive. I’ll just use AI.” I think every designer has heard some version of this b...
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Anita's avatar
Anita Autorino
max
• Sep 9
“You’re too expensive. I’ll just use AI.”
I think every designer has heard some version of this by now. 😅
Yes, AI can make something in 30 seconds or even less. But getting an image is very different from knowing what the brand ACTUALLY needs.
The tools are getting faster and more accessible. What still takes experience is knowing what works, what doesn't, what to change, and when to stop.
What do you think clients will value most from designers as AI keeps evolving?
freelancerlifeAI Art
Vara's avatar
Vara Creative
pro
• Sep 10
Spot on. Restraint is the real craft. Are you shifting your positioning to strategy and curation to weed out clients looking for cheap generation?
Anita's avatar
Anita Autorino
max
• Sep 10
Not at all! I’m still very much a brand & packaging designer. I have enough expertise and confidence in my work to keep the title 😅 I think strategy and curation ARE part of good design, so I don’t feel the need to reposition myself because of AI. If anything, I think the value of strong design skills becomes even clearer.
Samuel's avatar
Samuel Olasunkanmi
• Sep 10
Totally agree. AI is amazing at speed, but speed without strategy is just noise.
Clients will value designers most for taste, context, and decisions. Knowing what the brand should say, what to leave out, and what will actually convert.
AI can generate 100 options. A designer chooses the 1 that works.
Cinthia's avatar
Cinthia Mendina
• Sep 12
The question is basically: what's the context behind the decision?
AI can generate 100 packaging options. It can't tell you which one makes sense for a brand expanding into a market where soft pink reads very differently than it does back home. Or why the typography from three...
Anita's avatar
Anita Autorino
max
• Sep 13
Totally agree!
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