Cinthia Mendina - Creative Director | ContraWork by Cinthia Mendina
Cinthia Mendina

Cinthia Mendina

AI Marketing & Brand Strategist | GEO · Content · Growth

New to Contra

Cinthia is ready for their next project!

Followed by Nathan T, Aleena Z, and GALLERY L

20000 Maldonado, Uruguay

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20000 Maldonado, Uruguay

Cover image for NO MIRES ACÁ — Social Motion & Brand Storytelling
NO MIRES ACÁ — Social Motion & Brand Storytelling
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Social Motion Design — VELD Brand System
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Cover image for VELD Studio — Brand Strategy,
VELD Studio — Brand Strategy, Creative Direction & Digital Experience I created VELD Studio from the ground up, defining its positioning, brand voice, creative direction, messaging and complete digital experience. I designed and developed the website around a clear point of view: strong brands need strategy before more content. The project includes brand architecture, conversion copy, responsive web design, SEO/GEO foundations, case-study structure and a lead-generation journey built around a 30-minute qualification call. I also developed VELD’s working methodology, connecting brand audits, positioning, content strategy and production into one operating system. The same foundation later led to VELD Signal, an AI visibility product that analyzes how brands appear across AI-driven search and recommendation environments.
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Cover image for Led the brand repositioning and
Led the brand repositioning and digital strategy for Ali Balbiani, a beauty professional, educator and mentor with an established audience in Uruguay and Argentina. The project began with a full social media audit covering audience quality, engagement, visual consistency, positioning, bio structure, content performance and conversion paths. I benchmarked the account against beauty and aesthetics brands across multiple international markets, then translated the findings into a new brand and content system. I restructured the Instagram presence around three business pillars — Clinic, Academy and Mentoring — defining the visual direction, content architecture, pinned-post strategy, editorial rhythm and conversion journey for each audience. The work expanded into Ali’s digital launch ecosystem, including the landing page and campaign experience for Código Secreto, connecting the new positioning across brand, social content and conversion.
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