Cinthia Mendina

THE ERASED HOUR is a 67-second vertical mystery pilot created entirely in Cantina.

I created Iris Kade, a 32-year-old urban archivist who discovers an antique iron key hidden beneath the floor of her Berlin apartment. The key leads her to a station erased from the city’s maps, a...

VELD Studio — Brand Strategy, Creative Direction & Digital Experience

I created VELD Studio from the ground up, defining its positioning, brand voice, creative direction, messaging and complete digital experience.

I designed and developed the website around a clear point of view:...

Led the brand repositioning and digital strategy for Ali Balbiani, a beauty professional, educator and mentor with an established audience in Uruguay and Argentina.

The project began with a full social media audit covering audience quality, engagement, visual consistency,...

VELD Signal is an AI-powered brand visibility product I conceived and built to measure how businesses appear across ChatGPT, Perplexity, Gemini and Google AI.

I developed the product concept, positioning, GEO/AEO strategy, user experience and conversion flow, connecting AI search...