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VELD Studio — Brand Strategy, Creative Direction & Digital Experience
I created VELD Studio from the ground up, defining its positioning, brand voice, creative direction, messaging and complete digital experience.
I designed and developed the website around a clear point of view: strong brands need strategy before more content. The project includes brand architecture, conversion copy, responsive web design, SEO/GEO foundations, case-study structure and a lead-generation journey built around a 30-minute qualification call.
I also developed VELD’s working methodology, connecting brand audits, positioning, content strategy and production into one operating system. The same foundation later led to VELD Signal, an AI visibility product that analyzes how brands appear across AI-driven search and recommendation environments.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Averi.ai came to us with a vision: build the creative system of record for modern marketing teams. A product that blends AI, brand context, and human creativite all in one workspace.
What they didn’t have yet was a digital presence that felt like the product itself and that’s where I stepped in.
Hi Daniel,
Trust you are doing great. Been following for a while now
Well done boss, you’re doing so amazing.
I’m new here and if I may ask, Do you get all your clients here? If yes, how did you make it happen? Also, any tips on how to stand out here and attract clients?
Thank you. I look forward to your response
Direct Design Branding & Website
Direct Design is a digital-first creative agency built on a simple belief: there’s always a clearer, more direct way forward.
We started this project with just two words: Direct Design, and complete creative freedom.
We explored a lot of narratives around what “Direct” could mean until we landed on something that felt obvious: roads, traffic signs and wayfinding. In the design world, everyone is trying to find a more direct way forward. Better decisions, fewer detours, clearer direction. So we built the brand around that idea.
What we did:
Brand Strategy + Narrative
Brand Identity
3D Design
Web Design + Development
We probably spent way too much time obsessing over details most people will never notice, but that’s also what made this one so fun.
And yes, it’s completely human-made. No AI. Even the 3D was manually built in Blender.
Full case study coming soon! CHECK OUT THE WEBSITE: https://wearedirect.co/
Let us know what you think in the comments, and follow for more.
The way you turned “Direct” into a full wayfinding system is such a strong concept. Love how the narrative carries through the identity, 3D, and web experience without feeling forced really thoughtful work 👏
For a food or beverage brand, packaging becomes part of the customer experience.
This sustainable paper cup design was created to bring together a clean brand identity and a more responsible packaging direction without making the sustainability message feel forced.
The visual system is intentionally simple, giving the typography and brand elements enough space to remain recognizable across the cup.
The goal was to create something that could work naturally in a café, takeaway environment or everyday customer interaction while still feeling distinctive.
Services: Packaging Design · Brand Identity · Sustainable Packaging · Print Design · Food & Beverage Branding
The idea was simple: make responsible packaging feel like good branding—not a compromise.
Designed by WaxyWeb.
Brand DesignBrand StrategyGraphic DesignAdobe PhotoshopFigmasustainabledesigncoffeecupdesignbranddesign
Love the clean and professional packaging design! The branding looks really impressive 👏